PRESENTING SPONSORSHIP: 10th Annual Fuller Center Bike Adventure East Coast Ride
(Portland, ME to Key West, FL)
The Fuller Center Bike Adventure partners with organizations of all types throughout the United States. Sponsor contributions (both financial and in-kind) are critical to our mission, as we work to expand the fundraising reach and transformative impact of the Fuller Center for Housing around the world. Your pledge of support will literally become roofs, doors, walls and floors for real families in-need.
The 2017 East Ride Presenting Sponsorship package is our second-most extensive package, and offers one brand (the “Presenting Sponsor”) exclusive marketing benefits and interactions with riders on the East Coast ride.
The Presenting Sponsor and the Fuller Center Bike Adventure agree to the following responsibilities:
Presenting Sponsor will:
- –Pledge an undesignated financial donation totaling $7,500 toward the Fuller Center Bike Adventure in fiscal year 2017.
The Bike Adventure will provide an official receipt for the tax-deductible contribution, which will include our 501(c)(3) tax identification number.
(Please note that there are multiple levels of sponsorship available for our 2017 rides. Whatever your budget, you can select the level of sponsorship that works best for you, and be secure in the knowledge that your support will contribute to the life-changing work being carried out all over the world by the Fuller Center.)
Fuller Center Bike Adventure (FCBA) will:
- –Display Nationwide’s logo in 1 prominent location on the sleeve of our 2017 FCBA bike jersey.
The logo will appear on the sleeve area of the jersey and will be a minimum of 12 square inches. Nationwide will be the only sponsor with logo space on their sleeve of the jersey in 2017. FCBA jerseys are mandatory riding uniform for all riders on all rides in 2017, and will be worn by hundreds of riders from all across the United States.
- –Display Nationwide’s logo in 1 prominent location on the sleeve of our 2017 FCBA t-shirt.
This logo will appear on the sleeve area of the jersey, and will be a minimum of 12 square inches. Nationwide will be the only sponsor with logo space on their sleeve of the t-shirt in 2017. FCBA t-shirts are mandatory uniform for all ride-related presentations, dinners, and gatherings, and will be worn by hundreds of riders from all across the United States.
- –Display Nationwide’s logo in 1 location on the 2017 FCBA water bottle.
This logo will be 1 of only 3 logos displayed on the water bottle, and will be a minimum of 2 square inches. Water bottles will be given out to all FCBA riders on all rides in 2017.
- –Display Nationwide’s logo in 1 prominent location on the FCBA trailer in 2017.
This logo will be displayed on either on the side or on a front panel of the trailer, and each logo will be a minimum of 10 square feet. The trailer will cover more than 14,000 miles in 36 states in 2017, as it travels to/from the East Coast ride, to/from the West Coast ride, to/from the Spring Ride, to/from the Dirt to D.C. ride, and to/from the Dirt to D.C. ride.
- –Display Nationwide’s logo on the main banner on fullercenterbikeadventure.org, and display logo again as “Presenting Sponsor” on all East Coast ride pages.
The banner appears on all pages and sub-pages on the FCBA website.
- –Display Nationwide’s logo at the bottom of all Constant Contact emails to FCBA audiences in 2017.
This logo will appear following the body of the message. Potential text: “The Fuller Center Bike Adventure extends recognition and heartfelt gratitude to all our 2017 sponsors: [logo].” The Nationwide logo will be medium-sized. Over 10,000 riders, former riders, donors, and interested individuals receive these messages, which are sent out periodically throughout the year for large announcements.
- –Display Nationwide’s logo within the email signatures of all 2017 FCBA trip leaders.
Potential text: “The Fuller Center Bike Adventure extends recognition and heartfelt gratitude to all our 2017 sponsors: [logo].” The Nationwide logo will be medium-sized. Trip leaders email prospective riders, registered riders, donors, media outlets, host organizations, and many others in the bike and non-profit industries constantly throughout the year.
- –Co-author 1 message dedicated to Nationwide on all FCBA social media accounts.
Nationwide will have two opportunities to write a post for FCBA’s Facebook page (60 word limit), a post for FCBA’s Twitter account (140 character limit) and a post for FCBA’s Instagram account. FCBA must approve all messages before posting. FCBA can author these posts, if Nationwide prefers.
- –Promote a custom hashtag featuring Nationwide on all social media posts relating to build days on the 2017 East Coast ride.
This hashtag will appear on all build day posts on Facebook, Twitter and/or Instagram; 2 build days are scheduled for the 2017 East Coast ride. Nationwide can develop this hashtag with FCBA approval, or FCBA can create it with Nationwide’s approval.
- –Feature Nationwide in a Constant Contact message to all FCBA audiences in 2017.
FCBA will author a special message which will be dedicated solely to the announcement of FCBA’s presenting sponsors in 2017 (excluding the Cross-Country sponsor, who will have an exclusive announcement message). A Nationwide logo, a link to Nationwide.com, and a brief write-up detailing the sponsorship agreement will be included. Over 10,000 riders, former riders, donors, and interested individuals receive these messages.
- –Mention Nationwide in all interactions with media outlets on the 2017 East Coast ride.
It is common for local and regional news media to cover FCBA’s travels and build days during the East Coast ride. The trip leader will make Nationwide’s sponsorship of the ride a point of emphasis in all media pieces, and will ask for Nationwide to be included by-name in any published videos/articles/etc. (Note: we cannot guarantee that Nationwide will be named in final third party publications.)
- –Display signage exclusively featuring Nationwide’s logo at all rest stops on the 2017 East Coast ride.
The Bike Adventure sets up rest stops for riders 90+ times on roads of all types throughout the East Coast ride. Signage would be displayed prominently near the FCBA support van/trailer. Potential text: “[Nationwide logo] presents the Fuller Center Bike Adventure…fullercenterbikeadventure.org…www.Nationwide.com“
- –Display signage exclusively featuring Nationwide’s logo at all build sites on the 2017 East Coast ride.
The Bike Adventure plans to build in 2 cities along the East Coast route in 2017: Tabernacle, NJ; and Orlando, FL. Signage would be displayed prominently at the build site. Potential text: “[Nationwide logo] Builds with the Fuller Center… fullercenterbikeadventure.org…www.Nationwide.com“
- –Display signage exclusively featuring Nationwide’s logo at state line crossings on the 2017 East Coast ride.
The East Coast ride will travel through 15 states in summer 2017. Typically, large group shots are taken at each state line sign, and these photos are promoted through our social media accounts. Wherever possible, FCBA will display Nationwide signage prominently in at least 1 group picture at state line crossings. [Note: we cannot guarantee that Nationwide signage will be included in all 12 states; it is possible that some states will not have a sign where our ride crosses.]
- –Distribute Nationwide’s promotional materials to all FCBA summer riders in 2017.
Nationwide will have the opportunity to include one piece of promotional literature (i.e., one flyer, or one brochure, or one catalog) in FCBA’s “rider welcome packets,” which are mailed to every registered rider on the Cross-Country, East Coast and West Coast rides.
- –Produce 3 exclusive video features dedicated to Nationwide on the 2017 East Coast ride.
The FCBA videographer will produce: a 30-second (minimum) Build Day compilation video, a 30-second (minimum) riding compilation video, and a 30-second rider interview video. All videos will focus on showcasing Nationwide’s support for the ride and the mission of the Fuller Center. Nationwide will have license to freely use and distribute these videos.
- –Co-author 1 blog entry with Nationwide.
Nationwide will have the opportunity to write a blog entry in FCBA’s daily East Coast ride blog (400 word limit). FCBA can write this post with Nationwide’s approval, if Nationwide prefers. The blog post will showcase Nationwide’s support for the ride and can also promote Nationwide products.
- –Visit Nationwide corporate headquarters in Columbus, OH.
None of our 2017 routes come within 100 miles of Columbus, OH, so it is unlikely that we will be able to visit Nationwide HQ in 2017. If we are within reasonable driving distance of Columbus in 2018, however, we will re-visit the idea of visiting Nationwide.
- –Provide complimentary access to any 2 FCBA build days in 2017.
FCBA will extend complimentary access to any Nationwide employee(s) to any 2 build days occurring on FCBA rides in 2017. Build days are planned for the following locations in 2017: Oceanside, CA; Huntington Beach, CA; Craig, CO; Shreveport, LA; Minden, LA; Natchitoches, LA; Americus, GA; Perry, GA; Tabernacle, NJ; Orlando, FL; Nashville, TN; Houston, MS; and Pittsburgh, PA.
- –Provide complimentary registrations for 4 segments on any FCBA route in 2017.
FCBA will waive the registration fee and fundraising requirement for any Nationwide employee(s) for 4 segments on any 2017 ride. Segments are typically 5-6 ride days, and may include a build day. All 2017 FCBA rides are included in this offer: the Cross-Country ride, the West Coast ride, the East Coast ride, the Natchez Trace ride, the Dirt to D.C. ride and the Silver Comet ride. This offer can be split up according to Nationwide’s preference: e.g., 1 employee rides 4 segments, 4 employees each ride 1 segment, etc. This 4-segment package is valued at $3,000.
- –Invite Nationwide to Skype in to a dinner with riders on the 2017 East Coast ride.
A representative from Nationwide will have 1 opportunity to Skype in to a dinner with riders on a mutually agreed upon date. The focus of the call (approximately 10 minutes) will be showcasing Nationwide’s support of the ride, promoting Nationwide’s various products and services, and establishing personal relationships with riders. Nationwide may submit a video to play for riders as a substitute for a Skype call, if necessary.